A Day in the Life of a Brand Manager at Detail and Avedia The happiness on your face when you see a beautiful infographic or watch a 30-minute witty video skit is awesome. But wait. A brand manager did that, like, made it happen.  To take a product or service and develop it into an […]

Brand Archetypes Can Transform Your Business into an Influential Brand (Here’s How) Ever wondered why there are brands that appear so powerful that they wield influence on pop culture? What could be their secret? You’ve searched and dug deeper but cannot successfully piece it together.  Or have you stopped to wonder why you naturally gravitate […]

Nigerian Startups Need Digital Marketing: Here’s Why Digital marketing evolves daily. New updates are released and trends evolve over time. You can say that the best thing to ever happen to human beings in this time and era is the power of digital marketing and you won’t be wrong. Wikipedia defines digital marketing as the […]

Why is Brand Storytelling Important? 5 Key Reasons Brand storytelling is not just another marketing buzzword that has come to stay. It’s more than that; it is a new direction that transforms your business from just another service provider down the street into a recognizable and relatable brand. In this article, we’ll be looking at […]

How to Know the Perfect B2B Consultancy Firm For Your Brand: 5 Things to Look Out For The primary goal of every business is to be distinct enough to leave a lasting impression on customers. Making sales is beautiful, but it is only a means to an end. You also need to stand out from […]

How to Craft Highly Shareable Social Media Content: 12 Top Tips   Social media is a hub of information. A lot of people are hungry to consume what they find on it while others are apathetic. Now the percentage of people interested in the kind of information you want to share is inarguably huge. What […]

The Perfect Sponsorship Marketing Guide to Boost Your Brand (Part 2) We started the two-part series in the previous article: The Perfect Sponsorship Marketing Guide to Boost your Brand. This article is the concluding part and we will continue where we left off in the first part. But before we do that, here’s a bit […]

The Perfect Sponsorship Marketing Guide to Boost your Brand (Part 1) In a highly competitive marketplace, one of the most informed decisions you can make is to boost your brand through sponsorship marketing. Digital marketing is superb, but there’s no reason you should underestimate the power of sponsorship marketing to push your brand to the […]

All You Need to Know about Metaverse and Marketing “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Marketing is not static. It succumbs to change and innovation. The world knew traditional marketing (and succeeded at it). Then digital marketing came along and it seemed like we were […]

Marketing to Gen Z? 5 Tips To Capture Attention   Generation Z. This term pops up now and then in marketing conversations and you might wonder why. Is it not just a generation? Why all the fuss? We’ve had the baby boomers do their thing and retire.  We’ve had Generation X. We’ve also had Generation […]