7 Key Benefits of Having an Online Presence for Your Business Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” And this is not an exaggeration in 2023 when you realise that 6.23 billion people own an internet-enabled smartphone; there’s a forecast of over […]

Instagram Threads: What We Know So Far and Should You Be On It? Instagram Threads is the latest social media platform to disrupt the online space in 2023 with over thirty million user sign-ups in less than twenty-four hours of its launch. “Wow, 39 million sign-ups as of this morning. Feels like the beginning of […]

5 Ways to Revamp Your Company’s Digital Marketing Strategy Research has revealed that digital marketing will soon take over from traditional marketing and that’s not surprising. You’ll need to know what it entails to understand why this prediction seems feasible. What is digital marketing? It is the practice of promoting or advertising goods and services […]

Crisis Management in PR: 5 Steps to Follow Public relations experts specializing in crisis management all agree that it is one of the most pivotal aspects of PR. What’s PR without crisis management? It’s like going out in the rain without an umbrella. Do you think that’s slightly corny? It may be cornier when your […]

What Podcasts Can Do for Your Content Marketing Strategy When the leading content association in the UK, Content Marketing Association, published a post on the great content marketing podcasts they enjoy listening to, it became clear that podcasts are growing into an indispensable aspect of content marketing and will largely influence consumer choices in the […]

Nike’s Just Do It: 10 Interesting Facts about this Iconic Campaign When you hear “Just Do It”, we bet Nike comes to your mind immediately. It’s uncanny how this brand has transcended marketing to become a part of our everyday lives where we can say these three words (Just Do It) and our minds think […]

A Look Back at the 12 Most Innovative Advertising Campaigns Ever Seen Global brand campaigns come and go in the world of advertising. But some stick. And they remain culturally impactful to the point that they are not only etched in the minds of other marketers but also become a source of inspiration.   It is […]

Top 10 Advertising Companies in Lagos In 2023, advertising agencies in Nigeria continue to leave no stone unturned in winning over a huge chunk of the market share for their clients — not only that but also hitting new milestones and bagging coveted awards at international festivals. Let’s look at, in no particular order, the […]

6 Marketing Trends to Take Over in 2023 Marketing is never static. And so there will always be newer trends that will transform how marketers approach it. These trends do not necessarily take over before you can say knife; rather, they build up slowly and unavoidably to the point that no one can ignore them. […]

Social Media Marketing: Getting it Right the First Time You just replied to an Instagram DM. And just before you close the app, you see a post with over 500 comments and about a thousand likes. Your interest is piqued. “I can give this post two minutes to see what is making people drop comments […]