Social Media Marketing: Getting it Right the First Time You just replied to an Instagram DM. And just before you close the app, you see a post with over 500 comments and about a thousand likes. Your interest is piqued. “I can give this post two minutes to see what is making people drop comments […]

Email Marketing to Increase Sales: 8 Tried and Tested Steps A company’s growth is dependent on increasing sales as quickly as possible. And email marketing is one of the most effective ways to achieve this. Ask Gary Thuerk who worked for Digital Equipment Corp. Forty-five years ago, he sent out an email blast to 400 […]

Content Marketing as the Pathway to Business Growth (A Simple Guide) Your business offerings are unique; that’s great. No one else in your industry offers what you offer – fantastic! But you must capture the minds of your target audience so that they become restlessly patriotic to your brand if you want to scale your […]

Influencer Marketing in 2023: What Works and What Doesn’t People love social proof. You are more likely to try out a product or service because other people have already tried it out and shared their positive reviews. In a similar vein, you will be sceptical about going for a brand that has tons of negative […]

ChatGPT: An Extensive Guide on Usage, Benefits and Limitations ChatGPT is more or less the latest text-based AI invention that has taken everyone by surprise. Developed by OpenAI, ChatGPT is here to disrupt the creation of content as it is today. And not just that, but it will ultimately become a part of our everyday […]

2022 Wrapped (Marketing Edition): The Most Compelling Marketing Campaigns of the Year This year saw the creation of riveting campaigns that snatched people’s attention. You just had to come across it. And when you did, all you could do was pause and marvel at the ingenuity and wit that produced such a captivating campaign. Many […]

A Day in the Life of a Brand Manager at Detail and Avedia The happiness on your face when you see a beautiful infographic or watch a 30-minute witty video skit is awesome. But wait. A brand manager did that, like, made it happen.  To take a product or service and develop it into an […]

Brand Archetypes Can Transform Your Business into an Influential Brand (Here’s How) Ever wondered why there are brands that appear so powerful that they wield influence on pop culture? What could be their secret? You’ve searched and dug deeper but cannot successfully piece it together.  Or have you stopped to wonder why you naturally gravitate […]

Nigerian Startups Need Digital Marketing: Here’s Why Digital marketing evolves daily. New updates are released and trends evolve over time. You can say that the best thing to ever happen to human beings in this time and era is the power of digital marketing and you won’t be wrong. Wikipedia defines digital marketing as the […]

Why is Brand Storytelling Important? 5 Key Reasons Brand storytelling is not just another marketing buzzword that has come to stay. It’s more than that; it is a new direction that transforms your business from just another service provider down the street into a recognizable and relatable brand. In this article, we’ll be looking at […]