How to Craft Highly Shareable Social Media Content: 12 Top Tips   Social media is a hub of information. A lot of people are hungry to consume what they find on it while others are apathetic. Now the percentage of people interested in the kind of information you want to share is inarguably huge. What […]

The Perfect Sponsorship Marketing Guide to Boost Your Brand (Part 2) We started the two-part series in the previous article: The Perfect Sponsorship Marketing Guide to Boost your Brand. This article is the concluding part and we will continue where we left off in the first part. But before we do that, here’s a bit […]

The Perfect Sponsorship Marketing Guide to Boost your Brand (Part 1) In a highly competitive marketplace, one of the most informed decisions you can make is to boost your brand through sponsorship marketing. Digital marketing is superb, but there’s no reason you should underestimate the power of sponsorship marketing to push your brand to the […]

All You Need to Know about Metaverse and Marketing “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Marketing is not static. It succumbs to change and innovation. The world knew traditional marketing (and succeeded at it). Then digital marketing came along and it seemed like we were […]

Marketing to Gen Z? 5 Tips To Capture Attention   Generation Z. This term pops up now and then in marketing conversations and you might wonder why. Is it not just a generation? Why all the fuss? We’ve had the baby boomers do their thing and retire.  We’ve had Generation X. We’ve also had Generation […]

Doyens of Marketing & Advertising: Top 5 Game-changers in the Industry   The integrated marketing communications industry in Nigeria has witnessed a significant turn of events over the years. These numerous changes have helped the industry grow into a haven of creativity and innovations. And these changes have been interesting to watch. In this article, […]

The Ultimate Marketing Strategy for Making Your Brand Go Viral in 2022   The fact remains that no one will patronize your brand if they are unaware of its existence. It’s basic logic. In 2022, be deliberate about promoting your brand. The more people you reach, the more likely it is that you will sell. […]

7 Marketing Mistakes your Brand can Avoid this Christmas   As excited as you are to channel this Christmas season into a powerful marketing strategy, there are mistakes you can make that will yield the exact opposite of your expectations. And you certainly do not want this to happen. So what do you do? Try […]

The Top Digital Tools Required for Faster Work Delivery in Your Business  Whether you’re planning to start a new business or have already started one, having the right digital tool for the job is critical to the success of your organization. Digital tools can help you save time and resources, boost productivity, stay organized, and […]

Finishing Strong: The Most Effective End-Of-Year Marketing Strategy During industry get-togethers and business meetups, exchanging pleasantries and greetings such as “how are you fairing?” or “how’s your business or organisation doing?” are rarely taken seriously enough to elicit a genuine response, because it has become a cliché. In this case, however, the purpose of writing […]