Case Studies
Oak Pensions
Oak Pensions Limited is a Pension Fund Administrator (PFA) that manages the Retirement Savings Account (RSA) and Retirement Benefit Schemes of employees of both government and private organizations in Nigeria.
Objectives
To create brand awareness by reaching 2 million people using all advertising means, including a brand ambassador, within our target demography for four months.
Improve Oak Pensions’ online presence such that, Oak Pensions’ website and related web links will appear on the first page of any search engine inquiry in Nigeria that includes the word “Pension.”
- Digital Marketing and Radio Advertisement
- Oak Pensions Limited
- www.oakpensions.com
PR Activities
Detail and Avedia, through “Retire Today” campaign, #WeMove communication plan for Pension Transfer Window, Oak Pensions 14th anniversary, brand ambassador like Taooma, with customer-centric content engaged and convert customers to adopting Oak Pensions and retaining existing customers.
What We Achieved
Digital Marketing Summary
Digital campaign reached an excess of four (4), million people, in 14 weeks (exceeding our target reach for the period by 133%) with an engagement rate of 4.56% (3.56% higher than the standard recommendation for corporate accounts).
The jingles aired on 12 radio stations nationwide spanning across 8 States with 536 advert slots across all stations, having a combined estimated reach of nearly five (5) million people.
Results
As a result of these strategic PR activities, we led the pensions firm to exponential growth within a 4-month campaign, coming from the bottom of ranking to ending up as number two pensions firm in the country according to 2020 PenCom ranking, the apex body that regulates the pensions industry in Nigeria.