Digital campaign reached an excess of four (4), million people, in 14 weeks (exceeding our target reach for the period by 133%) with an engagement rate of 4.56% (3.56% higher than the standard recommendation for corporate accounts).
The jingles aired on 12 radio stations nationwide spanning across 8 States with 536 advert slots across all stations, having a combined estimated reach of nearly five (5) million people.