5 Ways to Revamp Your Company’s Digital Marketing Strategy
Research has revealed that digital marketing will soon take over from traditional marketing and that’s not surprising. You’ll need to know what it entails to understand why this prediction seems feasible.
What is digital marketing?
It is the practice of promoting or advertising goods and services to a specified audience via digital channels such as emails, apps, websites, and social media. It has developed at such a monumental pace that it’s no wonder companies now apportion a great deal of their ad budget to it.
Former Manager of Partnerships, External Engagement and Product at Meta, Paull Young, once said: “Inspiration is the most important part of our digital strategy”. This means that no matter what point you are at (crafting or implementing), you can always be inspired to do better in your strategy and achieve far greater success than you already have.
If you’re looking to learn a thing or two about how to revamp your company’s digital strategy without necessarily raising your budget, you’re in the right place. We’ll take you through the five ways you can buckle down and emerge with results you can be proud of.
Let’s get started.
Review and update your website
Your company, first of all, needs a website. But it needs to be updated regularly if you’re interested in boosting your strategy because it is the foundation of your digital marketing strategy.
Evaluate your website’s design, navigation, and functionality. Optimise it for mobile devices and ensure it provides a seamless and user-friendly experience. Improve page load times, simplify forms, and make information easily accessible. A user-friendly website encourages visitors to stay longer, explore your offerings, and convert into customers.
Try new platforms
The big four (Instagram, Facebook, Twitter, and LinkedIn) may have been your focus when you initially started. However, now that you’re overhauling your strategy, you have to go back to the drawing board and discover other platforms where you can advertise to your target audience.
If you keep limiting your content distribution to these platforms, you’re missing out on a potential target audience that is interested in your offerings but will never hear about your brand because you’ve alienated them.
At the very least, it doesn’t hurt to give it a try.
TikTok, Reddit, Twitch and Pinterest are some of the other platforms that you can incorporate into your new strategy.
Analyze the performance of your competitors
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away,” said the Head of Business Innovation at Amazon Web Services, Doug Warner.
There’s always something to learn from your competitors when you are about to revamp your digital marketing strategy. Check their SEO rankings, social media pages and website to compare and see where you can improve.
Optimize for search engines
Your website needs to be regularly updated to increase your web traffic. If your site is not optimized well enough for the appropriate keyword phrases and with high-quality photos as well as video clips, this can harm your performance on the Search Engine Results Page (SERP). Also, don’t forget to replace broken and old links.
Leverage data and analytics
Leverage the power of data and analytics to inform and optimize your digital marketing decisions. Set up tracking mechanisms to monitor website traffic, user behaviour, conversion rates, and other key metrics.
Analyze the data to identify patterns, trends, and areas for improvement. Use this information to refine your marketing campaigns, target specific customer segments, and allocate resources more effectively.