Why is Brand Storytelling Important? 5 Key Reasons
Brand storytelling is not just another marketing buzzword that has come to stay. It’s more than that; it is a new direction that transforms your business from just another service provider down the street into a recognizable and relatable brand.
In this article, we’ll be looking at why it is crucial for you to wholeheartedly embrace this potent marketing strategy.
What is Brand Storytelling?
Brand storytelling is a growing marketing strategy because it employs a basic need among humans: sharing relatable unique experiences.
It’s a strategy that puts the customer—not the company or its products/services—at the centre.
Simply put, you are spotlighting your customer and not your company.
Stories about meaningful experiences to your target audience can help you connect with them emotionally and turn them into loyal customers. And this is the purpose of brand storytelling: to build a recognizable and respected identity for your company through sharing of relatable stories.
Why is Brand Storytelling Important for Your Business? (5 Key Reasons to Note)
Now that we’ve established what this marketing strategy is all about, we will explain why it is crucial for every business that desires distinction in a competitive market to adopt it as a strategy. Here are five key reasons to note.
1. Brand storytelling helps to establish a relationship between your product or service and your target audience/consumer
Brand storytelling, as opposed to traditional marketing of products or services, can help bring your company closer to its intended consumers. You’ll forge an unbreakable bond of trust between your company and your ideal clientele when you share stories that your ideal consumers find compelling and empathetic.
2. It’s an effective strategy for increasing brand loyalty
To convert your target audience into loyal customers, brand storytelling is the way to go about it. As an entrepreneur interested in growth, beyond having customers is having people who are loyal to your brand offerings. If your goal is this, then you’ll find brand storytelling a beneficial strategy not to be taken for granted.
3. It triggers word-of-mouth marketing on your behalf
Since brand storytelling deals with emotions, your ideal consumers are propelled to engage in word-of-mouth marketing when they find themselves connecting easily with your stories. Stories go viral. Stories are easily passed from one person to another. And this is how word-of-mouth marketing works. If you desire to get to a stage where your target customers naturally infuse your brand into their daily conversations, then this is an important strategy you should adopt.
4. It positions your business as an authority in your field
When you share a story that appeals to the sensibilities of your target audience, you gradually occupy the space of authority in their subconscious minds. Sooner rather than later, your business is etched in their memories to the point that you are viewed as the giant in your industry with the requisite respect and dominance to match it.
5. It humanises your brand
It’s not enough to offer the best customer service experience to your clients. You should also strive to be human: being human and relatable is at the core of brand storytelling. And this is why it is important for your business to adopt it as early as possible.