7 Marketing Mistakes your Brand can Avoid this Christmas
As excited as you are to channel this Christmas season into a powerful marketing strategy, there are mistakes you can make that will yield the exact opposite of your expectations. And you certainly do not want this to happen.
So what do you do? Try to avoid them – even if it means reading through to the end of this article.
Undoubtedly, you want your Christmas marketing strategy to resonate with your customers and target audience in an effective way. You’ve probably foreseen your hashtags gaining traction and converting new leads already. Slow down a bit.
Here are seven marketing mistakes your brand can avoid this Christmas.
1. Not optimizing for mobile sales
This is a mistake you can’t afford to make. A larger percentage of your new and existing customers will use their mobile phones to access your website and emails. This is why your emails and landing pages need to be mobile-friendly.
You can do this by modifying your email template design, ensuring that your subject lines are concise, and making your primary call to action (CTA) clearer by linking it with an image.
2. Not planning for the influx of traffic and orders
You should be prepared for the increase in orders and website traffic during this season. To avoid an unsuccessful Christmas marketing campaign, ensure that all the necessary materials for handling excess orders are in place ahead of time.
Your website should also be able to accommodate more visitors during this season. It’ll be a mistake to have it crash right in the middle of heavy sales.
3. Not appreciating loyal customers
Don’t be too invested in winning over new customers that you forget to appreciate your loyal customers. They have made your year meaningful and they deserve extra attention this season. You can create a special offer exclusively for them.
4. No free offers
The essence of Christmas is giving. While you don’t need to run free offers during this season, think of all the difference it could make in your marketing strategy. It could greatly increase your conversion rates. This means that your brand won’t be losing anything at all ultimately.
People love to feel valued. And a tried and tested way to do this is by giving out a free product or service.
5. No originality in your marketing campaign
It’s Christmas and brands will send out Christmas-themed messaging. What’s your brand doing differently? Have a brainstorming session to come up with fresh ideas if you must. But don’t feed your clients with overused content.
You don’t want your brand to get drowned in the pool of a million Christmas messages that all sound alike.
6. Inadequate customer support
Don’t ruin your efforts with ineffective customer support and service. Attend to your customers without delays by putting in place live chat features and FAQs pages.
Don’t also forget social media. Some customers may want to reach you via your social media platforms. Always respond to their questions and comments. If they experience poor customer service during this period, then you didn’t run a fruitful campaign.
Don’t ruin your efforts with ineffective customer support and service. Attend to your customers without delays by putting in place live chat features and FAQs pages.
7. Targeting the wrong audience
Not everyone celebrates Christmas. While this is a good season to market a wide range of your products and services, also consider people who just won’t pay attention because it’s not a special season for them.
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