• July 13, 2021

How to Know If You Are Doing Social Media Marketing Right

 

Businesses and organisations always want to measure the success of their brand online. This is why the question ‘how do I know when I am doing social media right?’ always pops up in conversations. It is a valid question if you want to grow your brand and become top of mind to your target audience.

The first step for any marketing campaign is to have a plan. If you intend to market your brand on social media, be sure to have a plan that contains your organisation’s vision, mission, objectives, and the strategy to execute the plans. With this plan, you will be able to measure your progress and make necessary adjustments to your social media marketing where needed. 

The first step for any marketing campaign is to have a plan. If you intend to market your brand on social media, be sure to have a plan that contains your organisation’s vision, mission, objectives, and the strategy to execute the plans.

Another indication that you are doing your social media marketing right is an increase in engagement, which includes organic followers, likes, comments, mentions, impressions and website visits. Take note of content that generates more traction and amplify them through running ads. 

Leverage the momentum of great content and create more of that type of content. Also, note the most suitable posting time for this type of content and maintain it. Avoid changing a working strategy.

While it is great to have increased engagement online, it should also lead to other real-world conversations with your brand, like business opportunities and partnerships over time.

Also, your social media marketing should lead to your brand attaining thought leadership and expertise in your field. Are you being mentioned or recommended by other great brands? This is one of the easiest ways to measure your level of authority and authenticity in the marketplace. In some cases, this recognition leads to you being invited to speak and share knowledge in events, conferences, and industry meetups.

Another indication that you are doing your social media marketing right is an increase in engagement, which includes organic followers, likes, comments, mentions, impressions and website visits.

In conclusion, what does the bottom line mean to you or your organisation? A good understanding of your brand’s bottom line is needed to guide your approach. Ensure your social media strategies enable your ultimate goal and your campaign objectives are tied to these goals.                                                                         

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