Business, brand, media, advertising, marketing and communications article

The Five Marketing Tips That Will Transform Your Business

 

Marketing, sales, and revenue go hand in hand. Marketing, when done right, boosts brand visibility and increases sales. Here are some of my top five marketing tips that have proven true over the years:

1. Have A Clear Message

Be articulate in communicating your brand proposition to your customer. How do you go about this? Your brand identity, marketing objective, and message must be clear, concise, and consistent. Clearly define your brand/product. Make sure your message speaks to your target audience. Pay attention to the little things – brand colours, typeface, tone and ensure they align in all of your communications. You do not want to be sending conflicting messages to your audience.

2. Stay intentional

We are in a digital world today, and it is such a great platform to connect authentically and intentionally with your customers. Study the platform that works best for your kind of service and structure your content to serve your target audience. These numerous social media platforms give you a chance to create a strong relationship with and respond to feedback in real-time. Ask polls, show behind-the-scenes, tell your brand story, put a face to the brand, reply to comments and enquiries in the comment section and make your social media page aesthetically appealing. It may seem like inconsequential actions daily, but it adds up in the end. Posting frequently to your social media channels also keeps you relevant and increases top-of-mind awareness. You would determine what “frequently” means for your business according to your schedule and your audience’s reactions. As always, communication is the golden key, and even in the event of awful media mention, keep responses coordinated and civil.

We are in a digital world today, and it is such a great platform to connect authentically and intentionally with your customers. Study the platform that works best for your kind of service and structure your content to serve your target audience.

3. Be Enticing

Have you ever found yourself buying a product majorly because of how it looks? It is pure human psychology. Branding and packaging predominantly influence our purchasing decisions. We are also turned off by a badly packaged product, even if the content is fantastic. Your product packaging matters. Your social media platforms matter. Be intentional about your presence across all platforms. The little things matter in customer service; politeness, a welcome note, a gift, suitable brand colours. Do your research and implement as needed in your brand.

4. Put Your Customers First

First, identify who your customer is. If you’re selling skincare products, you know that your customers are either people looking to take better care of their skin or people with skin issues. You cannot market your products to parents looking for parenting tips. Know your audience.

Next, you must make sure you involve your customers in the whole process: from ideation to execution, marketing, distribution, and sales. Doing this sends a signal that you care about your audience and what matters most to them. Putting your customer first entails knowing who your customer is, what your customer wants, and creating products and services that meet their needs and solves their problems. Your business should be about genuinely solving problems and not just any problems, but the right ones. Know your customer’s pain points and create solutions that attend to them. People love brands that make them feel good. People are loyal to brands that give them positive experiences. Make your brand one. When you do so, they will do the marketing for you themselves.

5. Be Adaptable 

You should be familiar with the catchphrase – ‘evolve or die’. It applies even in the business world of today. For your brand to remain relevant, you have to be on par with the times. You must be flexible, willing to embrace change, and ready to evolve. You must always consistently find new ways to keep your brand fresh. Change with the culture – embrace platforms like TikTok, clubhouse, newsletters, to mention a few to reach your customers.

One easy way to remain adaptable is to always ask for reviews and feedback from your customers. Take negative responses appropriately and look into them. Pay attention to what the world is doing and listen to what your audience is saying. It enhances a healthy brand-customer relationship which drives customer loyalty and boosts revenue. It’s a win-win situation.

One easy way to remain adaptable is to always ask for reviews and feedback from your customers. Take negative responses appropriately and look into them.

In conclusion, effective marketing possesses the ability to grow your business, boost sales and revenue and help you retain credibility. Have a clear brand message and stay true to it. Be intentional about your process and ensure you entice your customers with it. Put the needs of your customers first and listen to their suggestions and opinions. That way, your brand is set to grow at a fast and progressive pace. In all, you must always remain flexible. Evolve or Die.

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